Indian Marketing & Advertising Scenario

The Indian marketing & advertising sector have shown a tremendous growth since the early 90’s with several progressive plans implemented by the Indian government. The government then decided to open the Indian market for foreign investors and allowed foreign equity. That paved the way for the opening the floodgates of the boom in these sectors which is still shining high.

Marketing & advertising (M&A) are the tools which can be used by an organization to relate itself to its target audience at a large scale. The 'Grand Old Man' of Indian advertising’, R.K.Swamy, was instrumental in bringing advertising to the Indian map at the age of 50. Several big names such as Ogilvy & Mather, Enil and Mediaturf have established large business houses and have made a name for them in this large growing M&A market.

There are several benefits attached with the promotion of a company using the medium of marketing & advertising. It is economical, easy-to-use, appeals to a large public group and it provides the company an opportunity to be on a more interactive and more informative platform. The prospective customers can get the required information and also purchase the products of the company by using credit cards or pay-pal (online payment). This has proved to be beneficial for both the companies and the customers as that helps in the growth of the market overall and ensures availability of right products at the right time and that too economical.

Many of the Indian M&A companies are earning their deserved name and fame by being conferred with the honor of market-leaders and several others are on an emulating spree to achieve the feat of their peers. Lowe India was recently conferred at the recently concluded Asian Advertising Awards by Media Magazine Awards. Ogilvy & Mather recently won the “Pink slip” recognition by the Times Of India Group for its unmatched work skills.

The current growth of 18-20 per cent in M&A is among one of the highest among various industries in India. Nowadays famed global agencies are getting attracted towards the growing Indian market and the Indian economy is slowly but steadily opening its doors to World market capitalism. The 10000-crore M&A industry accounts for about 33 percent of the total industry profits in the Asia-Pacific belt. The recent NASSCOM-McKinsey report indicated that India is believed to build a $17-billion web-based Industry by the end of 2008.